Halloween 2026

30 September 2026 · Copy for the Halloween ads, split four ways: the Halloween Tiny Animals, the Agatha the Witch decorations, and the two bundles. Last Halloween a free named character (the FREE Black Cat) sold about three times better than 10% off, so both bundles lead with the free character. Edit anything straight on the page, mark each line approved or rejected, then press Send.

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Halloween Tiny Animals Agatha the Witch decorations Halloween Tiny Animals bundle Agatha the Witch bundle

Can more Tiny Animals bundles be made up?
The Halloween Tiny Animals bundle shows 14 in stock, which could go in a few days once ads are running. If more can be made up we will give it a proper budget. If not, we will keep it small and put the money behind Zelda, Pumpkin and Agatha, who all have plenty of stock.

The Agatha bundle saving is £14.96, not £14.99
The "Save £14.99" image works out at £14.96 (£59.96 down to £45.00). Could you either change the image to £14.96, or price the bundle at £44.97? The copy itself only says Agatha on a Broom is worth £14.99, which is right.

Three review pictures are left out for now
The quotes on the Pumpkin (Corrie F.), Zelda (Matt B.) and Agatha (Karen C.) pictures are from reviews of the Witch Mouse, not the product in the picture, so we have not included them. Matt B.'s quote would be fine on a Witch Mouse picture if you would like one made. The Black Cat on its own is also left out, as it is sold out.

Halloween Tiny Animals7 images · 5 main texts · 5 headlines

Cold UK audiences, for the Witch Mouse, Zelda, Pumpkin the Cat and the Black Cat.

Sends to /collections/halloween-collection

These texts run across all seven pictures, so none of them describes one particular scene. Your best Halloween ads so far introduced a character ("Meet Witch Mouse!") and called it "the perfect Halloween decor", so P1 and two of the headlines use those. The single-animal pictures link to that animal's page, the group pictures to the Halloween collection.

Every text below has to work on every one of these seven.

Primary Text

P1 · Meet the Halloween Tiny Animals EditedRevised since your edit

Meet the Halloween Tiny Animals. 🎃 Zelda the Witch Mouse and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom and her little Black Cat. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box. The perfect Halloween decor, if you ask us.

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P2 · Kept for years EditedRevised since your edit

The pumpkins will be soup by the first week of November. Our Halloween Tiny Animals simply go back in their free little house gift box, and come out again next October. And the October after that. Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.

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P3 · Not too scary EditedRevised since your edit

Not everyone wants a plastic skeleton in the front window. Our Halloween Tiny Animals are the gentler sort. The witches are mice, the black cats are friendly, and even Zelda's enormous spider is, she insists, very sweet. We're happy to take her word for it. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. Spooky, but only a little. 🕷️

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P4 · A real review EditedRevised since your edit

"Better than anything I can find in shops." That's Judith F., on our Halloween Witch Mouse and her little Black Cat. We're inclined to agree, though we would say that. Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.

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P5 · A Halloween gift EditedRevised since your edit

A little Halloween treat for someone who'd rather have a mouse than a bag of sweets. Our Halloween Tiny Animals are hand felted from organic wool by our skilled artisans and arrive in their own free little house gift box, so there's no wrapping to do. Order before 2pm, Monday to Friday, and it's dispatched the same day. No tricks, just the treat.

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Headlines

H1 The Perfect Halloween Decor Edited

the wording from your best Halloween ad

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H2 Free Little House Gift Box Included Edited

your standard first headline

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H3 Spooky, But Only a Little Edited

pairs with P3

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H4 Out Every October, For Years Edited

pairs with P2

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H5 Meet the Halloween Tiny Animals Edited

the "Meet" opener that worked last year

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Agatha the Witch decorations7 images · 5 main texts · 5 headlines

Cold UK audiences, for the four Agatha hanging decorations.

Sends to /collections/halloween-collection

Agatha is new this year, so there is no history to build on. These lean on what her product pages already say: four versions, a cheeky little fright, and that she works on the Christmas tree too. None of them mentions a gift box, because the single Agatha pages do not say what she ships in. P4 tries a question and a list, a layout that has worked well for Hyde & Hare but has not been tried on your account yet.

Every text below has to work on every one of these seven.

Primary Text

P1 · Meet Agatha EditedRevised since your edit

Meet Agatha the Witch. 🧹 She comes four ways: swooping along on her broomstick, lighting the way with her spooky lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner. Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. Hang one, or hang all four.

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P2 · Halloween and Christmas EditedRevised since your edit

Agatha the Witch is a Halloween decoration, strictly speaking. But she's never been one for rules. Come December, she's just as happy on the Christmas tree, giving it a bewitching little twist. Every Agatha decoration is hand felted from organic wool by our skilled artisans. Two seasons, one very characterful witch.

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P3 · Kept for years EditedRevised since your edit

The pumpkins will be soup by November and the candles will have burnt down. Agatha the Witch goes back in the drawer with the fairy lights, and comes out again next October, pointed hat and all. She's hand felted from organic wool by our skilled artisans, so she's made to be kept. A Halloween decoration you'll hang every year.

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P4 · Where to hang her EditedRevised since your edit

Where will Agatha hang this Halloween? From a bare branch in a vase Along the mantelpiece Over the door, for the trick-or-treaters On the Christmas tree, come December Agatha the Witch is hand felted from organic wool by our skilled artisans, and each one is genuinely unique.

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P5 · A gift for the seasonal decorator EditedRevised since your edit

For the friend who decorates for every season, and has been known to put the pumpkins out in September. Agatha the Witch is a little hand felted decoration they won't already have, made from organic wool by our skilled artisans. A small Halloween treat now, and one they'll hang again every year. 🎃

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Headlines

H1 Meet Agatha the Witch Edited

the "Meet" opener that worked last year

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H2 Hand Felted Halloween Decorations Edited

says plainly what she is

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H3 For Halloween, and the Christmas Tree Edited

pairs with P2

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H4 Hang Her Up Every October Edited

pairs with P3

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H5 A Cheeky Little Fright Edited

wording from her product page

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Halloween Tiny Animals bundle2 images · 3 main texts · 3 headlines

Cold UK audiences, for the four-piece Tiny Animals bundle with the free Black Cat.

Sends to /products/halloween-tiny-animals-bundle

"FREE Black Cat with Halloween Witch Mouse" was your best Halloween ad last year, returning between 2.6x and 3.6x, while 10% off on the same two animals lost money. So these lead with the free Black Cat, not the saving.

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P1 · FREE Black Cat EditedRevised since your edit

FREE Black Cat with our Halloween Tiny Animals bundle. 🐈‍⬛ Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost. Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.

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P2 · Four for three EditedRevised since your edit

Four Halloween Tiny Animals for the price of three. The Halloween Witch Mouse, Zelda the Witch Mouse, Pumpkin the Cat and the Black Cat, who is free, and knows it. Hand felted from organic wool by our skilled artisans, they'll make up your Halloween display this year and every year after. Free standard UK delivery on the set, too.

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P3 · A real review, plus the offer EditedRevised since your edit

"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them." That's Karen C., on our Halloween Witch Mouse and Black Cat. Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.

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Headlines

H1 Halloween Tiny Animals + FREE Black Cat Edited

last year's winning headline, updated

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H2 FREE Black Cat With the Set Edited

shorter version

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H3 Four Halloween Friends for Three Edited

pairs with P2

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Agatha the Witch bundle2 images · 3 main texts · 3 headlines

Cold UK audiences, for the set of four Agatha decorations.

Sends to /products/agatha-the-witch-halloween-decorations-bundle

Same thinking as the Tiny Animals bundle: lead with the free character, since that is what sold last Halloween. Here the free one is Agatha on her broom.

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P1 · FREE Agatha EditedRevised since your edit

FREE Agatha Witch on a Broom with the set of four. 🧹 Agatha with her spooky lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost. All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag.

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P2 · Four for three, the whole display EditedRevised since your edit

Four Halloween decorations for the price of three. Hang all four Agathas together on a Halloween branch, a mantelpiece or a doorway, and give the trick-or-treaters a cheeky little fright. Each one is hand felted from organic wool by our skilled artisans, and the set comes with free standard UK delivery.

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P3 · Halloween and Christmas EditedRevised since your edit

Four witches for Halloween. Four rather unusual decorations for the Christmas tree. Our Agatha the Witch set is four hand felted decorations for the price of three, with Agatha on a Broom included free. Made from organic wool by our skilled artisans, so they'll come out every October, and December too, if you're that way inclined.

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Headlines

H1 FREE Witch With the Set of Four Edited

leads with the free character

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H2 Four Decorations for the Price of Three Edited

pairs with P2

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H3 Agatha the Witch, All Four Edited

plain and simple

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