Halloween 2026

1 October 2026 · Copy for the Halloween ads, split four ways: the Halloween Tiny Animals, the Agatha the Witch decorations, and the two bundles. Last Halloween a free named character (the FREE Black Cat) sold about three times better than 10% off, so both bundles lead with the free character. Any picture that shows the whole bundle now runs with the bundle copy and links to its special offer page; the single-character pictures stay on their own copy, without the offer. Each section tests one thing, shown on every card: the Tiny Animals texts each meet a different stage of the buyer's journey, and the Agatha and bundle texts try different ways of writing the same message. Every text names the characters. Edit anything straight on the page, mark each line approved or rejected, then press Send.

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Halloween Tiny Animals Agatha the Witch decorations Halloween Tiny Animals bundle Agatha the Witch bundle

The Agatha bundle saving is £14.96, not £14.99
The "Save £14.99" image works out at £14.96 (£59.96 down to £45.00). Could you either change the image to £14.96, or price the bundle at £44.97? The copy itself only says Agatha on a Broom is worth £14.99, which is right.

How many gift boxes come with the Tiny Animals bundle?
The special offer page says three free gift boxes for the four characters, while the bundle product page says every one arrives in its own little house. The copy now just says the set comes with free little house gift boxes. If each of the four gets its own, tell us and we will say so.

When does the offer end?
Both special offer pages say "Limited Time Offer" and show a countdown, but no end date. The copy does not mention a deadline yet. If you give us the date, we will add a last-chance line for the final few days.

The free Agatha has three names on her offer page
The Agatha offer page calls the free one a "Witch Decoration", a "Witch Mouse Decoration" and "Agatha Witch on a Broom". The copy calls her Agatha on her broom(stick) throughout, so it would help if the page used that name everywhere too.

Halloween Tiny Animals8 images · 5 main texts · 5 headlines

Cold UK audiences, for the Witch Mouse, Zelda and Pumpkin the Cat on their own.

Sends to /collections/halloween-collection

People see these ads several times before they buy, and not in any set order. So each text meets a different point on the way: someone who has not thought about Halloween decorations yet, someone weighing up the options, someone who already knows the animals, and someone ready to order. Every text names the characters, because your best Halloween ads introduced them by name ("Meet Witch Mouse!"). Each picture links to that animal's own page. Any picture showing one or two animals runs here, including the Black Cat and the Witch Mouse with her Black Cat. Only the pictures of all four together run with the bundle copy.

Which stage each text is written for

not looking yetScrolling, not shopping. Has not thought about Halloween decorations yet, so the text introduces the animals and gives them a reason to stop.

comparing optionsThinking about decorating, and weighing us up against the plastic and throwaway things in the shops.

knows the productHas seen the animals before and wants a reason to trust them: what a real customer thought.

ready to orderWants them and just needs the nudge: dispatched today, free gift box.

Witch Mouse and Black Cat, Christine M. review

Every text below has to work on all eight of these.

Primary Text

P1 · Meet the Halloween Tiny Animals Testing: funnel stage Stage: not looking yet EditedRevised since your edit

Meet the Halloween Tiny Animals. 🎃 Zelda the Witch Mouse and her enormous spider Hugo, Pumpkin the Cat in his bright orange costume, and our original Halloween Witch Mouse with her broom and her miniature pumpkin. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and arrives in its own free little house gift box. The perfect Halloween decor, if you ask us.

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P2 · Kept for years Testing: funnel stage Stage: comparing options EditedRevised since your edit

The pumpkins will be soup by the first week of November. Zelda, Pumpkin the Cat and the Witch Mouse simply go back in their free little house gift boxes, and come out again next October. And the October after that. Each one is hand felted from organic wool by our skilled artisans, so they're made to be kept, not thrown out with the pumpkin.

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P3 · Not too scary Testing: funnel stage Stage: comparing options EditedRevised since your edit

Not everyone wants a plastic skeleton in the front window. Our Halloween Tiny Animals are the gentler sort. The witches are mice, Pumpkin the Cat is more pumpkin than cat, and even Zelda's enormous spider Hugo is, she insists, very sweet. We're happy to take her word for it. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. Spooky, but only a little. 🕷️

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P4 · A real review Testing: funnel stage Stage: knows the product EditedRevised since your edit

"Better than anything I can find in shops." That's Judith F., on our Halloween Witch Mouse and her little Black Cat. We're inclined to agree, though we would say that. Every one of our Halloween Tiny Animals is hand felted from organic wool by our skilled artisans, so yours is genuinely unique, and each arrives in its own free little house gift box.

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P5 · The nudge Testing: funnel stage Stage: ready to order EditedRevised since your edit

Zelda, Pumpkin the Cat and the Halloween Witch Mouse are packed in their little houses and ready to go. 🎃 Order before 2pm, Monday to Friday, and yours is dispatched the same day, in its own free little house gift box. Hand felted from organic wool by our skilled artisans, so the one that arrives is genuinely unique. No tricks, just the treat.

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Headlines

H1 Meet the Halloween Tiny Animals Edited

Stage: not looking yet the "Meet" opener that worked last year

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H2 The Perfect Halloween Decor Edited

Stage: not looking yet the wording from your best Halloween ad

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H3 Spooky, But Only a Little Edited

Stage: comparing options pairs with P3

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H4 Out Every October, For Years Edited

Stage: comparing options pairs with P2

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H5 Free Little House Gift Box Included Edited

Stage: ready to order your standard first headline

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Agatha the Witch decorations4 images · 5 main texts · 5 headlines

Cold UK audiences, for each Agatha hanging decoration on her own.

Sends to /collections/halloween-collection

Agatha is new this year, so we do not yet know how best to write about her. All five say much the same things, taken from her product pages (four versions of Agatha, hand felted, a characterful little witch for Halloween at home), each written a different way. None of them treats her as the answer to a problem: she is a lovely thing to hang up, and the copy just says so. Whichever one Meta favours tells us how to write about her next. None of them mentions a gift box, because the single Agatha pages do not say what she ships in. The pictures of all four together have moved to the Agatha bundle section.

Which writing structure each text uses, and what it tells us

Character introductionOpens with "Meet..." and the character's name, then who they are. Your best Halloween ads did this. A win tells us names sell, so every new character launches this way.

Character storyTells a little story about her personality, in your dry, funny voice, the way Zelda's page does ("we're happy to take her word for it"). A win tells us the characters themselves sell, so give every new one a personality.

Scene-settingOpens on Halloween at home (candles lit, sweets by the door) with Agatha as part of it. A win tells us people buy the feeling of a nicely done Halloween, so show the occasion, not just the product.

Guest's reactionOpens with what visitors will say when they see her. A win tells us people buy decorations partly to be noticed, so lead with the reaction.

Short copyThree short lines, no story: what she is, the four versions, where she goes. The baseline. If it wins, your buyers want less reading and we should write shorter everywhere.

Every text below has to work on all four of these.

Primary Text

P1 · Meet Agatha Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet Agatha the Witch. 🧹 She comes four ways: swooping along on her broomstick, lighting the way with her spooky lantern, out with her faithful companion Burt the Bat, and waiting for the trick-or-treaters with her "BOO!" banner. Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. Hang one, or hang all four.

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P2 · She takes Halloween seriously Testing: writing structure Structure: Character story EditedRevised since your edit

Agatha the Witch takes Halloween very seriously. The broomstick has been swept, Burt the Bat has been briefed, and the "BOO!" banner has been practised. The spooky lantern is, she would like you to know, extremely spooky. Each Agatha decoration is hand felted from organic wool by our skilled artisans, so yours is genuinely unique. 🧹

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P3 · Halloween at home Testing: writing structure Structure: Scene-setting EditedRevised since your edit

The candles are lit, the sweets are by the door, and Agatha the Witch is keeping watch for the trick-or-treaters. 🎃 Hang one, or all four: on her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner. Each one is hand felted from organic wool by our skilled artisans, so yours is genuinely unique.

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P4 · Where did you find her? Testing: writing structure Structure: Guest's reaction EditedRevised since your edit

Anyone who comes round this Halloween is going to ask where you found her. Agatha the Witch has that effect: the pointed hat, the tiny felted hands, and whichever companion she has brought along, from Burt the Bat to her spooky lantern. Each one is hand felted from organic wool by our skilled artisans, which is a much better answer than "the supermarket".

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P5 · Just the facts Testing: writing structure Structure: Short copy EditedRevised since your edit

Agatha the Witch, hand felted from organic wool by our skilled artisans. 🎃 On her broomstick, with her spooky lantern, with Burt the Bat, or with her "BOO!" banner. Hang her by the door for the trick-or-treaters.

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Headlines

H1 Meet Agatha the Witch Edited

the "Meet" opener that worked last year

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H2 Hand Felted Halloween Decorations Edited

says plainly what she is

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H3 She Takes Halloween Very Seriously Edited

pairs with P2

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H4 Ready for the Trick-or-Treaters Edited

pairs with P3

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H5 A Cheeky Little Fright Edited

wording from her product page

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Halloween Tiny Animals bundle4 images · 3 main texts · 3 headlines

Cold UK audiences, for the four-piece Tiny Animals bundle with the free Black Cat.

Sends to /pages/special-offer-halloween-tiny-animals-bundle-free-black-cat

"FREE Black Cat with Halloween Witch Mouse" was your best Halloween ad last year, returning between 2.6x and 3.6x, while 10% off on the same two animals lost money. So these lead with the free Black Cat, not the saving. The offer is the same in all three; only the way it is written changes: offer first, the characters introduced by name first, or a customer review first. Only pictures showing all four animals run here, so the picture always matches the four-piece offer. Pictures with one or two animals run in the Tiny Animals section above.

Which writing structure each text uses, and what it tells us

Character introductionOpens with "Meet..." and the character's name, then who they are. Your best Halloween ads did this. A win tells us names sell, so every new character launches this way.

Offer firstThe free character is the very first line, before anything else. A win tells us the offer alone stops people, so lead every bundle ad with it.

Testimonial firstOpens with a real customer's words, then the product. A win tells us people trust other buyers more than us, so open more ads with reviews.

Every text below has to work on all four of these.

Primary Text

P1 · FREE Black Cat Testing: writing structure Structure: Offer first EditedRevised since your edit

FREE Black Cat with our Halloween Tiny Animals bundle. 🐈‍⬛ Bring home the Halloween Witch Mouse, Zelda the Witch Mouse and Pumpkin the Cat, and their little Black Cat (worth £12.99) comes along at no extra cost. Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.

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P2 · Meet all four Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet the Halloween Tiny Animals: the Halloween Witch Mouse, Zelda the Witch Mouse, Pumpkin the Cat and a little Black Cat, who is free, and knows it. 🐈‍⬛ Bring home the set and the Black Cat (worth £12.99) comes along at no extra cost, with free standard UK delivery. Each one is hand felted from organic wool by our skilled artisans, and the set comes with free little house gift boxes.

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P3 · Karen C.'s review Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Absolutely delighted with my lovely little mouse and her little black cat. They are perfect for Halloween, autumnal vibes and I will treasure them." That's Karen C., on our Halloween Witch Mouse and Black Cat. Our Halloween Tiny Animals bundle brings them home together with Zelda the Witch Mouse and Pumpkin the Cat, and the Black Cat is free.

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Headlines

H1 Halloween Tiny Animals + FREE Black Cat Edited

last year's winning headline, updated

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H2 FREE Black Cat With the Set Edited

shorter version

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H3 Four Halloween Friends for Three Edited

the same offer, said as a saving

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Agatha the Witch bundle6 images · 3 main texts · 3 headlines

Cold UK audiences, for the set of four Agatha decorations.

Sends to /pages/special-offer-halloween-hanging-decorations-bundle-free-agatha-witch-mouse

Same thinking as the Tiny Animals bundle: lead with the free character, since that is what sold last Halloween. Here the free one is Agatha on her broom. The offer is the same in all three; only the way it is written changes: offer first, all four introduced by name first, or a Halloween-at-home scene first. The four pictures of all four Agathas hanging together run here too, since what they show is the bundle.

Which writing structure each text uses, and what it tells us

Character introductionOpens with "Meet..." and the character's name, then who they are. Your best Halloween ads did this. A win tells us names sell, so every new character launches this way.

Offer firstThe free character is the very first line, before anything else. A win tells us the offer alone stops people, so lead every bundle ad with it.

Every text below has to work on all six of these.

Primary Text

P1 · FREE Agatha on her broom Testing: writing structure Structure: Offer first EditedRevised since your edit

FREE Agatha Witch on a Broom with the set of four. 🧹 Agatha with her spooky lantern, Agatha with Burt the Bat and Agatha with her "BOO!" banner, plus Agatha on her broomstick (worth £14.99) at no extra cost. All four are hand felted from organic wool by our skilled artisans and come together in an organic cotton gift bag.

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P2 · Meet all four Agathas Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet all four Agathas. 🧹 Agatha on her broomstick, Agatha with her spooky lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner. Bring home the set and Agatha on her broomstick (worth £14.99) is free, with free standard UK delivery and an organic cotton gift bag. Each one is hand felted from organic wool by our skilled artisans.

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P3 · All four out for the night Testing: writing structure Structure: Scene-setting EditedRevised since your edit

The candles are lit, the sweets are by the door, and all four Agathas are out for the night. 🎃 Agatha on her broomstick, Agatha with her spooky lantern, Agatha with Burt the Bat, and Agatha with her "BOO!" banner. Bring home the set and Agatha on her broomstick (worth £14.99) is free. Each one is hand felted from organic wool by our skilled artisans.

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Headlines

H1 FREE Witch With the Set of Four Edited

leads with the free character

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H2 Four Decorations for the Price of Three Edited

the same offer, said as a saving

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H3 Agatha the Witch, All Four Edited

plain and simple

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